We increase organic traffic and e-shop revenue without dependence on paid advertising. We combine technical SEO (indexing, Core Web Vitals, facets/filters), content and category structure and conversion elements (reviews, FAQ, schema). Suitable for headless/Next.js and WordPress/WooCommerce, Shoptet, etc.
Not just more visits, but higher quality queries and better visibility in search engines.
Non-brand organic growth and better conversion rate from category/product.
Clean indexing (canonicals, facets, filters, pagination) and fast website (LCP/INP/CLS).
Strong categories (text, internal linking, FAQ) and product pages that answer questions.
Structured data (Product, Offer, Review, Breadcrumb, FAQ) and feeds for comparison sites.
Comprehensive approach to e-commerce SEO from technical to content.
Canonicalization and rules for parameters (color/size/price...) – what to index, what to noindex.
Categories: H1, description, filter/facet links, FAQ section, related categories.
Product/Offer/Review, Breadcrumb, FAQ, XML feeds for comparison sites (Heureka, Zboží.cz...).
LCP ≤ 2.0s, INP ≤ 200ms, CLS ≤ 0.1 (mobile p95). Image optimization, JS/CSS budgets.
Topic clusters around main categories, brand/type pages, user content.
Hreflang (CZ/SK/EN...), localized URLs and currency, local branches.
We optimize indexing and crawl budget for better visibility.
Canonicalization and rules for parameters (color/size/price...) – what to index, what to noindex.
Stable order, "show more" vs. page=2, internal linking.
Colors/sizes – canonical to master product + variants in JSON-LD.
Clean URLs without indexing, tracking parameters → exclude.
Sitemaps (products/categories), blocking worthless combinations.
We optimize content and structure for better conversions.
H1, description (top/end), filter/facet links, FAQ section (rich results), related categories.
Unique description, parameters, Q&A/FAQ, availability, shipping/returns, variants.
Optimization (AVIF/WebP), alt texts, gallery with lazy-load.
Accessories, "users also viewed", brand and type taxonomy.
We implement structured data for better display in search engines.
Price, availability, GTIN/MPN, reviews and product ratings.
Navigation path for better user and search engine orientation.
Frequently asked questions with rich results in search.
Images: aspect ratios, quality, multiple sizes for comparison sites.
For comparison sites (Heureka, Zboží.cz...), validation and category matching.
We optimize speed and performance for better user experience.
LCP ≤ 2.0s, INP ≤ 200ms, CLS ≤ 0.1 (mobile p95).
srcset/sizes, AVIF/WebP, LCP priority (fetchpriority), fonts (preload, subsetting).
Defer non-critical JS, lazy modules (carousels, reviews).
We create content strategy for better authority and visibility.
Around main categories (guides, tutorials, comparisons, reviews).
Brand × model/type, long-tail query combinations.
Reviews, Q&A – moderation, schema, E-E-A-T.
We optimize for multiple languages and regions.
CZ/SK/EN..., localized URLs and currency.
NAP, maps, LocalBusiness/Store schema, warehouse availability.
We ensure smooth transition without loss of organic traffic.
For products/categories, canonicalization, staging tests.
Index coverage, 404/500, feeds, schema, CWV.
Continuous performance monitoring and optimization.
Technologies we use for e-commerce SEO optimization.
Next.js/React (headless) or WordPress/Woo, or Shoptet with extensions.
Meilisearch/Elastic (autocomplete, faceted filters, boosting).
Edge cache, image CDN, ETags, stale-while-revalidate.
GA4, GSC, RUM for CWV, server logs (if available).
Concrete outputs and documentation for each project.
Indexing, facets, CWV, schema, feeds + roadmap.
Text templates (tone, structure, FAQ, internal links).
Implementation PR (Product, Offer, Review, Breadcrumb, FAQ).
GSC/GA4 + revenue, recommendations and roadmap every month.
Structured approach to e-commerce SEO optimization.
Baseline (organic, revenue, CWV), indexing and feed analysis.
Clusters and IA, rules for facets, schema, CWV plan.
Template adjustments, canonical/noindex, structured data, feeds.
GSC/GA4, CWV, merchant listings; iterations and A/B changes.
Concrete success indicators and measurable results.
Growth in organic traffic without brand keywords.
Better snippets, FAQ, price/availability in listings.
For target queries.
For categories/products (mobile p95).
Fewer unnecessary facet URLs.
Final price depends on e-shop size, number of languages and integration requirements.
Audit + quick fixes, category/product templates, schema and feed checklist, 1× report.
Facets/indexing plan, topic clusters, implementation PR, dashboard and 3 months of reporting.
Ongoing optimization (content + technical), feeds, CWV, monthly roadmap and review.
Real results for our clients.
+54% organic traffic on categories, CTR +3.6 p.p., green CWV; parameter consolidation and FAQ.
Long-tail growth (brand × type), canonical to master product, higher product page conversion.
Frequently asked questions about e-shop SEO optimization.
Connect with us and together we'll create a strategy that delivers real results for your project.